Erin Duffy

Hello, I'm Erin-

A social media manager + content creator who enjoys crafting real results for ambitious business owners.

SOCIAL MEDIA MANAGEMENT / STRATEGY

CONTENT CREATION

UGC creation

About Me

Based in Central Florida

Type A, Enneagram 1, and Virgo - no detail goes left unnoticed.

Worked in Digital Marketing over the last five years

Currently helping e-commerce brands grow online through strategic content creation, UGC content, and social media management.

What I help with

Social Media Management

Social Media Strategy + Auditing

Content Creation

Copywriting - Captions

UGC Content for Organic + Paid Media

Community Management

Helping you simplify your social presence to save you time, bring you new business, and grow your community.

The Benefits

Building Brand Recognition

Relationship + Community

When you hire a social media expert, we handle how a brand appears to the outside world. We speak to your brand voice and build out a strategy that is unique to your business.

It can feel almost impossible to keep up with trends. We monitor social media news & updates daily. We identify and create strategic way of delivering content throughout every update.

We start by getting to know the ins and outs of your target audience and build an engaging content strategy around that. We focus less on follower count, and more on creating high-quality visitors that turn into loyal customers.

You will learn SO MUCH about your business during the process. We are interacting with your customers daily... this helps you make intentional decisions as you grow.

A data driven approach to attracting, growing, and

streamlining your social media strategy.

The Benefits

Attraction + Growth

Consistency is the name of the game. Not only is consistent posting important, but consistent style, voice, and branding. This is how we increase exposure + attract new loyal customers.

Analytics are a KEY piece of how I create successful social media strategies. Here's the thing, just because it's trending, doesn't mean it will work for your brand. Anyone can report analytics, but taking that data and implementing a successful strategy from it... that's where the magic happens.

Social Media never works without consistency.

One of the biggest mistakes a brand can make? Not hiring a social media expert.

What happens when you have an in-house marketer take on the role of social media manager? Social media gets put on the back burner to other marketing efforts.

(Trust me, we've all been there)

Let's create magic

THE AVERAGE BUSINESS OWNER SPENDS ALMOST 5 HOURS A DAY TRYING TO FIGURE OUT SOCIAL MEDIA.

79% of consumers expect brands to respond within a day of reaching out over social media, but average brand response rates across all industries is lower than 25%

79% of people say that user-generated content on social media significantly impacts their purchasing decisions.

Using a small business social media manager might be just what you need to get back to what you do best, while also spreading your reach online.

Other Services

Content Creation + UGC: Let's deep dive

What is UGC?

Content created to look/feel like an authentic customer experience. This type of content is shared directly on your brand's page. Humanize your brand marketing with real content that is backed by strategy and data.

Authentic, natural content is growing faster than ever before. The days of a perfectly manicured feed (we love sticking to the aesthetic though!) & high-production videos are long gone. People trust people.

Types of UGC we love:

How-To: Examples: style, use, day in the life w/ product

Testimonials: Example: "The product that transformed my skin"

Product Deep Dive: Example: Behind the scenes, ingredients, etc.